Tuesday, August 4, 2009

BMW


Few cars are as Marmite as the 2001 BMW 7 Series, the Bavarian flagship that unleashed the full fury of chief designer Chris Bangle's 'flame surfacing'. A true adjective generator, most of them negative, the car was nothing if not opinion dividing. Well, that's not quite true: it was unanimously regarded an ugly beast. Some, however, found beauty in its incoherence; others thought it a crime that BMW would create such a controversial look for a segment so conservative. Still, it was arguably better to gamble on a relatively low seller than, say, Bavarian bread and butter like the 3 Series.

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